Natural breast enhancers

Why are there still so women going for breast augmentation surgery?  I just don’t understand.  Why do they want to go through all the pain and risk when there are many other non-surgery alternatives around?  Just take a look at natural breast enhancers.  It is so convenient to use.  They comes in all form including breast cream, breast pills and even breast gum.  Actually I am impressed by the breast gum solution.  It is one of the latest breast enhancement product in the market.  On the surface, it looks like a chewing gum but with the breast enhancing effects.  What a great idea!